Our Story
Founded in 2015, WATCH HOUSE was established as a natural extension of TOUCH FOR IMPORT AND EXPORT and Makram Nasr Co., which began operations in 1980. Today, we are recognized as one of the largest and most trusted companies in the Middle East specializing in watches and spare parts. From the very beginning, our mission has been to deliver genuine products and reliable services tailored to the needs of both professional watchmakers and watch enthusiasts, building a reputation for trust and expertise in this delicate industry.
Our Expertise in Watchmaking
We cover every aspect of watchmaking and maintenance — from providing original spare parts and Swiss and Japanese movements, to offering a complete range of maintenance tools and specialized oils. Our services also include rare expertise such as assembling unique Frankenstein Watches, designed by our professional team using 100% Swiss components, alongside a curated collection of antique and rare watches, including pocket watches, manual mechanical, and automatic models. With more than four decades of accumulated experience, we have become a true reference for quality and excellence in the world of watches.
Our Global Partnerships
We are the exclusive distributor of HOROTEC, the world’s second-largest company for watch maintenance tools, and the sole distributor of BERGEON in the Middle East, the global leader in professional watchmaking tools and equipment. In addition, we provide spare parts and movements from leading Swiss companies such as ETA, RONDA, and ISA, as well as renowned Japanese movements, giving our customers access to the finest international brands in one place.
Our Products & Services
At WATCH HOUSE, we make sure our customers can find everything they need under one roof:
Genuine spare parts for all types of watches.
Swiss and Japanese movements for reliable precision.
Professional watchmaking and assembly tools for experts and hobbyists.
Original watch batteries from top Swiss brands like Renata.
Rare and antique watches for collectors and enthusiasts.
Custom-built watches crafted with authentic components to reflect each customer’s unique taste.
Our Vision & Mission
Our vision is to become the most trusted and leading destination in the Arab world for everything related to watches and spare parts. We aim to promote a culture of watch care while providing comprehensive solutions to all watch enthusiasts. Our mission is to deliver 100% genuine products and high-quality services that support professional watchmakers and offer customers complete confidence in every purchase.
Our Commitment to Customers
We understand that a watch is not just a tool to measure time, but a timeless piece that reflects elegance and personality. That’s why at WATCH HOUSE, we are committed to offering only authentic products and complete services that make our customers’ experience seamless and reliable. We provide fast worldwide shipping via DHL and ongoing technical support throughout the week to ensure a safe and trusted shopping experience. Our ultimate goal is to build long-term relationships with our customers based on quality, trust, and complete satisfaction.
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